Under the brand name of Brooke Bond Green Label the brand was pioneered. Brooke Bond Green Label is India's first branded filter coffee.
BRU instant is born, India's first coffee: chicory mix instant coffee.
BRU becomes the market leader in Southern India.
Brooke Bond Green Label becomes Deluxe Green Label.
BRU Instant is relaunched with the new logo and improved packaging and Deluxe Green Label becomes BRU Green Label.
BRU Hot Cappuccino an instant coffee pre-mix is launched.
BRU Ice Cappuccino joins the delicious range.
The past packaging is revamped and BRU gets a new logo and pack.
BRU Select, a premium filter coffee blend is introduced.
BRU Exotica is launched, which is premium freeze dried coffee sourced from some of the world's best coffee producing regions.
BRU Exotica, another international origin coffee from Guatemala is launched.
A part of Hindustan Lever, BRU Coffee is India's largest and favourite coffee brand that offers a range of Indian and international coffee products. Since 1968, BRU has constantly endeavoured to bring varied types of authentic coffee with premium tastes to Indian consumers. After conducting innumerable coffee trials with coffee samples, we personally select the best coffee beans and freshly roast them to serve you a great cup of rich aromatic coffee, whether it's coffee at home or at BRU World Café. BRU-ed with love and blended with passion to make a perfect coffee recipe, BRU Coffee lets you discover the lovely moments of your life, with a flavour of happiness.
Our coffee story is represented through the timeline chart above.